180 Make Up Line - Avon
Each year, 1 million Brazilian women are assaulted inside their homes. Since 2006, the Maria da Penha law provides for severe punishment for the aggressors and protection for the victims. 70% of assaulted women have already heard of, but do not know how the law works to protect them. In March, Women Month, we launched a make-up line based on Brazil's national domestic violence hotline. We created a magazine for the 180 Makeup Line explaining the types of violence and how the Law ensures protection for the victims. Also we trained the representatives to take the magazine inside the homes of the women. We encourage women to report violence, showing there is a Law that protects them. Because of the campaign, domestic violence and women’s rights became the main subject in Brazil during Women Month.