André Kovadloff

Andes

Nada Será Como Andes

ClientAndes
ProjectBrand launch
RoleCreative & art direction
AgencyBFerraz

Introducing an Argentine beer to Brazil with the freshness of the Andes and a language of its own.

Andes Nada Será Como Andes campaign 1

The idea

To introduce Cerveza Andes to Curitiba, we created a digital campaign entirely in Portunhol, the playful mix of Portuguese and Spanish adopted as the brand’s official language in Brazil.

The film celebrated the beer’s arrival and the refreshing character inspired by the highest, coldest peaks of the Andes. An official Portunhol dictionary invited new fans to learn the language, under the promise: “Nada Será Como Andes”.

Campaign film

Andes Nada Será Como Andes campaign 2
Andes Nada Será Como Andes campaign 3
Andes Nada Será Como Andes campaign 4
Andes Nada Será Como Andes campaign 5

Portunhol dictionary

Andes Nada Será Como Andes campaign 6
Andes Nada Será Como Andes campaign 7
Andes Nada Será Como Andes campaign 8
Andes Nada Será Como Andes campaign 9