Caloi
Car Addicts
ClientCaloi
ProjectAwareness campaign
RoleArt direction & concept
AgencyTribal Worldwide
Helping people rethink the habit of taking the car everywhere.
The idea
The Car Addicts Support Group brought together people who drove everywhere without a second thought, encouraging them to reconsider whether every journey really needed a car.
A dedicated website, a Facebook page and a programme of Mobility Week activities supported the movement and invited people to explore other ways of getting around.
Campaign film
