André Kovadloff

Piraquê

Camarão
Que Dorme

ClientPiraquê
ProjectLimited-edition product launch
RoleCreative direction
AgencyBFerraz

A classic song. A limited-edition snack. A new way to play it.

Piraquê shrimp-flavored snack packaging surrounded by colorful Brazilian illustrations

The idea

To launch Piraquê’s shrimp-flavored limited edition inspired by Zeca Pagodinho’s classic “Camarão que Dorme a Onda Leva,” we re-recorded the song using the snack itself as an instrument.

Campaign film

Colorful campaign posters featuring the shrimp-flavored limited edition
Mobile campaign layouts with shrimp illustrations
Limited-edition Piraquê cans presented in an illustrated tropical setting

Case Study

Campaign scenes featuring Zeca Pagodinho with the Piraquê snack