Pacto de Promoção da Equidade Racial
Equity
Calendar
ClientPacto de Promoção da Equidade Racial
ProjectEquity Calendar
RoleCreative direction
AgencyBFerraz
A calendar for 2190. A future so distant it exposes how urgently racial equity needs to happen today.
The idea
The project began with a stark estimate: 167 years for Black people to achieve equity in Brazil’s labor market.
Instead of accepting that timeline, we made it tangible. A calendar for the year 2190 turned a distant projection into a physical statement: 167 years is far too long.
Case Study
A future that cannot wait
The calendar makes the scale of the delay visible, turning an abstract number into something people can hold, read and share.
