Eume - My hair is totally me
For decades, hair care brands have focused their campaigns on famous faces. But eume, a brand that believes that nothing represents someone better than their hair, decided to break the aesthetic and created the "My hair is very me" movement. Big celebrities were invited to hide their faces on their networks by changing their profile pictures to back pictures, showing only their hair. The idea has become a successful movement, being appreciated and adopted by millions of consumers as well as other celebrities. With something as simple as changing a profile picture, we provve how your hair can represent you more than anything else.