André Kovadloff

Kibon

Ki Loucura
de Kibon

ClientKibon
ProjectPromotional campaign
RoleCreative direction
AgencyBullet

Is there anything crazier than keeping a fortune in the freezer?

Ki Loucura de Kibon promotion identity on a red background

The idea

To launch Kibon’s Ki Loucura promotion, we paired the madness of becoming a millionaire in Brazil with the country’s official ambassador of craziness: Narcisa Tamborindeguy.

Campaign film

Campaign film still showing a Kibon promotional ice cream
Animated key visual featuring Narcisa and Kibon products
Kibon promotional posters and graphic compositions
Three campaign portraits of Narcisa with Kibon ice creams
Narcisa posing with ice cream in campaign portraits
Animated social campaign executions in mobile formats