André Kovadloff

Marisa

Todas as Intenções

ClientMarisa
ProjectBrand launch
RoleArt direction & concept
AgencyAfrica Creative

A launch campaign for Marisa Íntima, placing women at the centre of their own desires and stories.

Marisa Todas as Intenções campaign 1

The idea

To launch Marisa Íntima, we explored women’s intimacy, their relationship with lingerie and the intentions behind their choices.

The campaign puts women in charge of their own desires and stories, with a perspective that starts with how they feel.

Campaign film

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