André Kovadloff

Brastemp

Metalove

ClientBrastemp
ProjectGaming activation
RoleCreative direction & concept
AgencyBFerraz

Turning a virtual Brastemp Retrô into real support for an LGBTQIAP+ welcoming home.

Brastemp Metalove campaign 1

The idea

“Home” should be synonymous with belonging. Yet many LGBTQIAP+ young people experience rejection where they live and turn to games to create a universe of their own.

We brought the Brastemp Retrô into Avakin Life. Sales of its virtual version became real donations to CasaNem, an LGBTQIAP+ welcoming home in Brazil.

Case Study

Campaign film

Brastemp Metalove campaign 2
Brastemp Metalove campaign 3
Brastemp Metalove campaign 4
Brastemp Metalove campaign 5
Brastemp Metalove campaign 6
Brastemp Metalove campaign 7