André Kovadloff

Aussie Chicken & More

Only
Frangos

ClientAussie Chicken & More
ProjectProduct launch campaign
RoleCreative direction
AgencyBFerraz

To launch the tastiest chicken sandwich, we reinvented the concept of food porn.

Only Frangos campaign identity surrounded by crispy chicken strips

The idea

We tapped into the hype around an adult social platform to launch Only Frangos, a content series that turned the influencer’s social channels into a platform to showcase Aussie’s flavors.

Provocative content built on double meanings, tailored to each channel.

Case Study

Close-up of an Aussie crispy chicken sandwich
Social campaign layouts featuring a creator enjoying the sandwich
Colorful campaign posters featuring sandwiches and crispy chicken
Original Only Frangos case board showing campaign context, executions and results