iFood
Outdoor
Coupons
ClientiFood
ProjectBlack Friday activation
RoleCreative direction & concept
AgencyBFerraz
To stand out during Black Friday, we took discount coupons off the screen and into the city.
The idea
Black Friday fills our screens with thousands of offers. To break through, iFood invited people to look away from their screens and discover discounts in the city.
We mapped the areas with the highest concentration of orders and projected coupon codes onto buildings near participating restaurants. The activation became a real-world coupon hunt, with people sharing the discounts they spotted.
Case Study
Results
9,864Coupons redeemed
4 daysActivation period
4.8MPeople reached