Mães da Sé
Missing Stickers
ClientMães da Sé
ProjectAwareness campaign
RoleCreative & art direction
AgencyNewStyle
While some people look for stickers to complete their albums, others are looking for the missing faces in their family albums.
The idea
As sticker collecting took over Brazil, parents, children and friends came together to trade the missing pieces of their albums.
For Mães da Sé, we connected that familiar search with a much more urgent one: the search for missing people. The more these “missing stickers” were shared and seen, the greater the hope of bringing someone home.